Zenos cars

Involved at the birth of Zenos cars, when only the initial concepts were available, the sketches of the car seemed to be both smooth flowing and dynamic, so the branding for the car was treated in a similar way.

As the name was taken from Zeno’s arrow paradox, we used the tip of the arrow to make the shape of the ‘Z’ in the logo. This gave it the feel of motion and the angles complemented the design of the car.