Reed & MacKay

Reed & Mackay Corporate Travel wanted a way to attract existing clients to a new service they were offering to Private Clients.

We created a pack they could send out as an invite, with ‘His & Hers' personalised membership cards and an introductory brochure, all packaged in a beautiful presentation box. Hot foil blocking was used on the coat of arms and the wording 'Private Clients’ motif supported the exclusivity of the offer. By moving from a more common digital approach to traditional direct mail, the campaign provided cut-through and generated successful adoption levels.