New Star were launching a Fund of Funds product.
It was established that IFAs had a number of reservations about the products that were unfounded. The ‘Mythbuster’ campaign was created to help dispel these myths using an illustrated character. A series of mailers were produced using a character to reinforce the facts about the products. The mailers then directed IFAs to a website where the animated character brought the campaign to life.
Each year New Star had a summer annual investors event in Hyde park. In order to make sure only invited guests were admitted a enclosure badge was designed.