Caterham Cars are synonymous with the seven, so when asked to design a folder we chose the iconic grill as the centre piece.
The brochure used to display the range of cars needed to be updated, as the cars specifications had changed. A wiro bound brochure was created in which a single page could be reprinted without the need to reprint the whole brochure. The spreads included flaps, which contained technical information about the model, this was deliberately hidden to allow the spread to work without being cluttered.
Over the years we have developed a number of adverts for Caterham to help create awareness of the self-build car and promote other parts of the business.